What Is Digital Asset Management (DAM)? Ideally, this is a software or a program meant to help businesses store, organize, retrieve and share digital information conveniently. The term digital asset management represents a wide range of software solution. This software ranges from an individual’s digital file storage library to advanced solutions that resemble the enterprise content management system. This system offers a digitized and central file library that provides controlled access to digital assets like documents, videos, photos and much more.
Why you need a digital asset management software
Businesses that have an online presence find digital file management systems practical and convenient to use. Ideally, a DAM system makes it easy for the business to automate its operations, allows for convenient usage tracking, creative workflow automation, and enhances e-commerce practices among other operation benefits. Here is a quick preview of some of these benefits.
Centralized file access
Having a DAM software implies that every important document or file is stored in the cloud. As such, anyone granted access to this cloud-based database and access any file at any time. This implies that everyone has the liberty to work at their convenience considering that one will always have what they need to work.
Ease of access
Another good thing about DAM is that it allows you to find what you are looking for fast. Most of these softwares use special filters or custom metadata fields to help you access what you need quickly. Irrespective of the magnitude or size of your files in the database, locating the files you need is easy and fast. Thus, unnecessary delays in accessing the information you need should not be a reason to delay any project.
Convenient file sharing
Another way DAM improves business operations is that it allows you to share and distribute digital files with ease. With a single click, you can have the files accessible to your team and all stakeholders. With this system, you no longer have to stick to traditional file sharing methods like FTP or mailing lists that have their unique flaws.
Thanks to DAM systems, businesses are mobile and efficient than ever before. A digital asset management software gives you an opportunity to access, manage, and track all digital assets. Even better, you do not have to install anything – you only need a web browser to use the DAM software.