video Business 

Benefits of Video Merging for Your Business

How often do you use video marketing for your business? Well, whatever the answer you have for this question, the truth is that video marketing has the capacity to take your business to the next level. All that you need to do is to make sure that you have a technical way to do it  and also make use of the right quality of videos to get the most desirable results. If you have to merge them, then you should make sure that you make use of the right app for the task. Here are the reasons why you need to make use of video marketing for your business.

People Love Watching

One thing that you need to understand is that about 90% of your audience love watching videos. What is this supposed to tell you? Well, if you want to influence a large number of your consumers, then you need to make use of quality videos. People are easily swayed by what they see than what the read. This is why video marketing has become so popular in most parts of the world.

Researches that have been done elsewhere show that people will rather watch about a company rather than read about it. Other research has shown that it is easier to process video as compared to texts. So if you want to take your business to higher heights, you know what to do.


Nowadays, the purchasing behavior of people is influenced by the search engines. In other words, if your website is ranked top by most search engines, then it means that you will be able to attract as many customers as you wish. The problem comes when you need your website to rank top. It is never easy. However, with the help of quality videos, you can be sure that your website will rank top on the major search engines. The underlying point here is that videos are good for search engines.


Another reason why you should consider using videos to market your business is that videos are easily recycled. Most people will avoid using videos for their business because they believe that vide making is an expensive venture. While that might be true to some extent, the truth is that the pay of is worth it. You could be wondering what does video merging means. Well, it simply means that you can turn your finished video and transform it to perform a different role. Video merging has become popular because of the same reason.…

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customer acquisition Business 

Ways to Create Customer Experience Strategy

Customer service experience is a relationship between an organization and its customers. These interactions include purchases, advocacy, discovery, awareness, and service. The customer experience will form a crucial portion in the management. This is attributed to customers with positive experiences who ends up being loyal customers in the business.

The secret of those organizations that outperform their competitors lies merely in how they treat and responds to their clients’ issues. The following therefore are practical tips which when implemented will help in creating a customer service strategy.

Creating a Precise Customer Service Vision

Having a clear and focused vision that forms an integral part in communication within the organization is a primary step to create customer service experience. Capitalize on the leadership principles which defines your vision. These principles should embrace service delivery and change. Therefore, once you have these, it will shape your organization behavior thus each member should be trained to abide by the guiding principles.

Understanding Your Customers

Knowing who your customers are is part of this strategy. Therefore for an organization to successfully determine the needs of its customers, then they should willingly come up with a way to listen and attend to the challenges faced by the customers. Mostly one typical way to address this is to give identity to the personas basing on the name and the service they like. This will enable the team to have a comprehensive understanding towards their customers.

Create an Emotional-Based Connection

Customers are emotionally attached to the quality of services offered which directly translates to their loyalty towards the specific organization. Research has it that any organization that capitalizes on this can outshine its competitors by 85 percent growth in sales. When customers are impressed, they tend to make a recommendation to their friends and families which eventually increases companies market scope.

Customers Feedback

Customers feedback is a platform which an organization can measure delivery of quality customer experience. Therefore it is vital to capture this feedback in the soonest time possible. To efficiently manage this a customer service agent should be brought on- board.

Use a Quality Framework for Developing Your Team

After adhering to the tips mentioned above, your customer service experience will be incomplete without developing your team. Firstly, you need to identify the needs of your support team members then after that organize training based on their needs. The quality framework will help the organization to access aspects like communication, and this can be perfected through periodical group training and E-learning.

Regular Employee Feedback

This is a strategy that allows the organization to capture feedback of its time and to determine its quality of service delivery. The information gathered is vital in accessing employees attitude towards the business and to come up with possible interventions to improve the customer experience

Measure Customer Experience

This is one of the hardest components that most organizations have not found its reliable solution. Most organizations use the NPS (Net Promoter Score) which is used to collect information by asking questions. Its simplicity makes it a favorite tool.

Customer experiences are meant to quench increasing customer expectations. Therefore a workable customer experience strategy needs to be set up so that the organization can achieve increased revenue through customer retention and loyalty.…

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deal Business 

How To Lower Your Experience Modification Rate

Unless you know what is experience modification rate is, you will not understand its significance in your business. The insurance companies use the experience modification rate to evaluate the risk which they ate taking on to their clients. If your business has a lower experience modification rate, it means that you have an incentive to do whatever it takes to reduce the perceived risk. On the other side, having a higher experience modification rate means paying a higher compensation insurance premium for the workers. You need to make strategies in your business to lower your experience modification rate. Some of these strategies include the following.


Know your risks

When you make claims to the insurance company, it will cost you a lot of money. You need to know exactly the risks that are likely to happen to your company. You have to uncover all the risks and know the operational blind spot that hinders your experience modification rate. You will learn about these risks by carrying out a risk assessment. Remember that you can never fix a problem that you do not you.


Establishing accountability in your business will assist in making your business safe from some minor risks that can be avoidable. Aggregating you data and involving leaders will assist in organizing and establishing accountability. This will bring a predictable result of minimizing you claim activities in the business hence lowering your operational and insurance cost. Accountability of leadership team will assist in deploying procedures that will help your firm or business by easy communication and sharing of information, and this will create responsibility.

Implement the proactive safety policies

Implementing safety measures in your business firm will help in reducing the operational and insurance costs. These policies will guide the workers and leaders in operating in your company; they will be able to carry out all the procedures and protocols under the safety standards that are put in place. This will reduce the risks in that are likely to happen in the company. Remember that the company will determine the policies that will make sense in deploying safety.

Develop a job safety analysis

You need to learn more about making jobs secure by carrying out an analysis. This is to ensure that the workers carry their activities in a safety procedure and deploy responsibility to themselves. This will also include the managers; the analysis is to make them responsible for the crews they manage in the firm. You need to listen to everyone else in the business firm to do the right analysis. The analysis will help in identifying the blind spots and find out necessary strategies to reduce the operational costs.



Document your activities

It is important to have a narrative summary that articulates the safety policies and procedures that are put in place for your company to run. This will help to reduce your insurance premiums. You will be comfortable providing better terms that will help in lowering your insurance premiums. You need to document your activities consistently to reduce any risks.…

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